[24. February 2010 - 14:12]

Largest healthcare trade show in the Middle East and second-largest in the world

Tuttlingen-based BERCHTOLD GmbH & Co. KG made its 10th appearance at the Arab Health trade show, which ran from January 25 - 28, 2010 in Dubai, United Arab Emirates.

Arab Health is viewed as the top-notch event in the Middle East for biomedical technology, as all levels of the industry's value-adding chain are present - from manufacturers to distributors to key decision-makers of the Arab world. The trade show, which has been running for three decades, is considered to be one of the most important events in the healthcare sector today. Above all else, the show offers companies the ideal opportunity to present their products to one of the most rapidly expanding and attractive markets. The trade show's success has been reflected particularly in the high growth in recent years. This year, over 2,500 exhibitors from 65 countries presented their products and services to more than 70,000 expert visitors from around the world.

With a fresh design concept, the BERCHTOLD stand was positioned in the main hall, occupying 42 square metres. The entire range of products could be presented in a space with a highly professional and very attractive backdrop. In addition to the OPERON® line of operating tables, various CHROMOPHARE® lighting technologies and TELETOM® ceiling pendants were exhibited. Particular attention was paid to surgical lights with forward-looking LED technology. The number of visitors at the BERCHTOLD stand exceeded all expectations. Fortunately, all exhibited products could be sold during the trade show. Concrete projects were discussed with decision-makers from the Health Ministries and military hospitals from Saudi Arabia, United Arab Emirates and Oman, and the first steps of the planning phase were initiated.
This year, cooperation with local media outlets took on a new dimension: BERCHTOLD was part of an exclusive group of German companies presented during the program "Arab Health - Highlights," broadcast by TV Dubai One. This was the first time BERCHTOLD was able to accomplish this feat, thanks to extensive work in the foreground and ongoing efforts to maintain connections.

The trade show was also a valuable opportunity to stabilize the name BERCHTOLD in the region, as this event is considered a must for any global player in the healthcare sector.

The BERCHTOLD stand in the main hall of the trade show caught the attention of numerous trade show visitors.

Gregory Fairlie from TV Dubai One does a field test.